The operating plan.
Every decision connected.
Build your launch plan across five markets. Connect acquisition, player economics, people and commitments to one 24-month budget.
Click a month to update the operating outlook and market cards. Amounts are modeled USD, not actual trading results.
Budget integrity
Built from SEA Casino Budget — Acquisition Launch Controls, including the supplied SMS update. All 17 workbook sections and 1,640 designated inputs remain available.
Your scenario workspace
Changes autosave in this browser. Export scenario files to share or back up a plan. The published source stays intact; cross-device team synchronization is not configured.
How scheduling connects to the budget
Drag bars or focus one and use arrow keys to move by whole months. Click a label or bar to edit exact dates, headcount and costs. Drag the right edge of a staff or cost bar to change its end date. Market moves preserve local schedules; activity moves preserve the offsets between their channels and dated staff. Items may move beyond the 24-month forecast when a market is delayed. Dashed bars are excluded, disabled or unplanned; moving them does not activate them.
Staff are grouped by role for planning; the source does not specify mandatory activity-to-hire launch dependencies. Acquisition dates represent earliest eligibility, not guaranteed spend. Existing volume, approval and founder affordability gates remain in effect. Shared operations apply across markets, and upfront setup cash stays in M0. Edits autosave in this browser and are included in scenario exports.
Compare the plans.
The source budget, your active plan and every saved scenario are recalculated using the current financial model. Each result shows its difference from the source.
Save named alternatives under Scenario files. These comparisons are calculated when opened or refreshed; editing a scenario does not silently replace a saved plan.
One source model for markets, acquisition, player economics, people and cash. Change a driver in All assumptions or a dedicated control below; the same workbook formulas recalculate the forecast.
| Market | Launch | FTDs · 24M | Deposits · 24M | GGR after bonus | Acquisition | Acquisition / FTD | Contribution |
|---|
Includes the SMS update and individual channel activation controls. Forecasts are planning assumptions, not recorded trading results. All 17 workbook sections, including historical evidence, player values, review checks and resource notes, are available in Full budget detail.
The earlier September 22 launch-plan illustration uses a different scope and is not combined with this current five-market budget. Unconfirmed prices and measured CAC remain explicitly identified in the source notes.
Scenario changes autosave in this browser. Export a scenario to share or back it up. They do not overwrite the published baseline or sync to other devices.
Editable inputs from the source workbook, including optional blank overrides. Percentages are entered as percentages (35 = 35%). Calculated cells remain linked to their drivers. Hiring and channel activation have dedicated panels. Legacy and reference-only inputs retain their source labels and may not affect the forecast.
| Assumption | Field / period | Scenario value | Source value | Basis / notes |
|---|
Enable, pause or move existing shared overhead. Leave monthly USD blank to use the source stage amounts, or enter a new fixed monthly quote. Additional shared costs flow through operating profit, tax reserves, country allocations and cash. These amounts are incremental; avoid adding costs already included in staffing, platform fees or channel budgets.
| Cost | Enabled | Project start | Project end | Monthly USD override |
|---|
Revenue-linked platform fees, commissions, bonuses and payment fees remain linked to their drivers in All assumptions. Staff costs follow individual hiring schedules.
Choose markets and metrics, then click a month in the graph to inspect its values and planned activities. Market filters only change the view.
Choose data to show
Starts are forecast starts or resumptions after a zero-activity month. Eligibility dates can precede actual volume. Shared costs and shared hires are explicitly labeled and are not counted as country-specific hires.
Market and channel dates show eligibility. Payroll and costs show the actual forecast amounts after gates and conditions. Change dates in Market controls, Acquisition launch or Hiring; change cost schedules in All assumptions. M1 is the first project month, not an assumed calendar date.
Every populated source row is available, including monthly acquisition by channel, active players, average player values, bonus wallets, country cash, staffing and model checks. Values reflect the current scenario. Expand Calculation to trace a derived value; edit its driver in All assumptions.
Save a named snapshot before experimenting. Loading it restores every market, channel, staffing and assumption change and recalculates with the current model. Snapshot totals below were recorded when saved; the project overview compares the active scenario with the published source baseline.
| Scenario | 24M operating profit | Closing cash | Peak funding need | Actions |
|---|
Stored locally in this browser, not shared server storage. Export files to retain portable copies. Reset Model restores all published source assumptions.
| Financial Metric (USD) | 12 Months | 24 Months | % of Total GGR | Key Operational Driver |
|---|
Enable a method and set its earliest local month. Local month 1 is the market launch month. Market month 5 + channel local month 3 = project month 7.
Existing volume ramps, contact caps, paid pilot windows and profitability approvals remain in effect. These controls gate activation; they do not restart the underlying growth schedule. Existing-player revenue and recurring commission continue.
Acquisition economics by market and channel · 24 months
Direct spend per FTD excludes recurring commission, referral bonuses and shared overhead. Those costs are shown separately in the full budget. A zero direct cost does not mean the channel has no total cost.
| Market / channel | FTDs | Direct spend | Recurring affiliate commission | Direct spend / FTD |
|---|
Email and owned SMS share the existing contact passes. Deferred sends are not queued. Shared SEO/tools and lead-purchase allowances remain separate.
Reported campaign spend is a benchmark, not an extra forecast charge. Sending costs use the supplier price and the workbook’s existing FX assumption. Forecast conversion uses the selected response case and its editable multiplier.
| Market / service | USD / message | PHP / message | Use |
|---|
OTP is separate from marketing SMS. Marketing SMS $0.008 and RCS $0.016 have unconfirmed country coverage. India and Bangladesh remain reference quotes; no new markets or unprovided OTP volumes are added.
Local start/end months follow market launch; shared roles use project months. End month 0 means ongoing. Set headcount to zero to exclude a hire. Blank salaries need a quote before activating the role. Existing founder/profitability rules remain visible in the Hiring source section.
| Market / role | Headcount | Salary / person / month | Start local month | End local month | Payroll load | Scheduled 24M loaded cost |
|---|
Average outcomes and cost ratios
GGR is before bonuses. NGR is after bonuses and allocated platform fees, before payment fees, acquisition and staffing. Multi-month averages divide period totals; zero or nonpositive denominators show n/a. Commission / NGR is an effective cost ratio, not the contractual commission rate.